Case studies

Selected work across brand systems, experiential design, and integrated campaigns.

Blurred motion of people walking past a vintage-style coffee shop counter. The barista stands behind, with blue tiled walls in the background, conveying a busy, retro atmosphere.

Designing the Future of Career Readiness

B2B EdTech Conference + Experiential Design

2025–2026
Curved, minimalist concrete walls form an abstract corridor. Smooth floors and soft lighting create a serene, futuristic atmosphere.

Building Brand Clarity at Scale

Brand Governance + Creative Operations

Multi-Phase Rollout · 2025–2026
Focused tennis player with a determined expression prepares to hit a ball, holding a racket against a deep pink background.

Translating Brand Standards Into AI Workflows

AI Workflows + Visual Governance

Strategic Initiative · 2026
Close up of freckled skin applying facial serum with glass dropper for glowing skincare routine

Reframing Research Through Editorial Systems

Editorial Design + Content Marketing

Annual Campaign Rollout · 2026
Close up of freckled skin applying facial serum with glass dropper for glowing skincare routine

Building Operational Clarity Through Self-Serve Systems

Sales Enablement + Creative Operations

Multi-Phase Enablement Rollout · 2022–2023
Close up of freckled skin applying facial serum with glass dropper for glowing skincare routine

Designing Loyalty Around Family Milestones

Loyalty Experience + Brand Strategy Concept

Brand Management Concept Study · 2025
Close up of freckled skin applying facial serum with glass dropper for glowing skincare routine

Rooted for the Journey

Editorial Branding + Brand Strategy Concept

Brand Management Concept Study · 2025