About Me

I’m a Senior Brand Designer focused on scalable identity systems, experiential design, and integrated campaign design. My work combines strategic structure with editorial restraint, building creative systems that remain coherent across teams, platforms, and evolving organizational needs.

I’m especially interested in the intersection of brand governance, creative operations, and systems thinking: creating frameworks that bring clarity without reducing personality.

Alongside visual design, I explore how emerging tools and AI-assisted workflows can support more scalable, thoughtful creative processes.

Photograph of Lyssa Gagne
Areas of Focus

  1. Brand Systems

    Scalable visual frameworks, governance models, and cross-platform consistency designed to support long-term brand clarity.

  2. Experiential Design

    Environmental storytelling, exhibitions, and spatial brand experiences built to create emotional connection and narrative continuity.

  3. Integrated Campaigns

    Campaign ecosystems that align messaging, visual identity, and execution across digital, editorial, and physical touchpoints.

  4. Creative Operations

    Processes, templates, and scalable workflows that support collaborative creative production and organizational consistency.

  5. AI-Assisted Workflows

    Emerging systems and tools that enhance creative efficiency, operational clarity, and scalable content development.

Process

  1. Discovery

    Understanding organizational goals, audiences, and operational realities to establish a strategic foundation for the work.

  2. Systems Thinking

    Developing scalable frameworks that balance flexibility, consistency, and long-term usability across teams and touchpoints.

  3. Design Execution

    Translating strategy into cohesive visual systems through identity design, campaign development, and experiential storytelling.

  4. Refinement & Delivery

    Organizing assets, documentation, and governance systems to support sustainable implementation and future scalability.

Experience

Xello

2024 — 2026

Leading brand systems, integrated campaigns, experiential initiatives, and scalable creative frameworks across digital and physical touchpoints.

Maple

2021 — 2023

Contributed to internal platform systems, branded experiences, and scalable design frameworks supporting operational clarity and cross-functional collaboration.

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