Social Videos for Maple

At Maple, we used medically-vetted scripts. Videos were built as IG reels with a strong hook in the opening seconds, to increase reach and impressions on Instagram.

Context

Social Media Design, Video/Motion, Content Strategy

Role

Brand Designer / Illustrator

Timeline

2022–2023

Collaborators

Brand & Comms Team

Illustration of a seated woman with her arms crossed over her chest, part of Maple's brand illustration style.
Illustration of a seated woman with her arms crossed over her chest, part of Maple's brand illustration style.
Project

Myth or Facts, January 2023

Project

Women's Health, March 2022

Creative Concept

Video thumbnail for a Maple Women's Health reel on relieving PCOS symptoms through online birth control consultations.

Final

Relief from many PCOS symptoms is possible with birth control. 🙏 Forget about leaving home to get care — speak to one of our Canadian-licensed doctors today about the right treatment for your needs.

Stay home, relax, and leave the rest to us. 🥼 Our Canadian-licensed doctors can diagnose and treat UTIs online and in minutes so you can simply focus on feeling better. 😌

Mammograms can help detect breast cancer early when it’s easier to treat. If you’re below the recommended age, breast self-awareness is important to identify any changes. Find out how to do a self-examination at the 🔗 in our bio.

Project

Women's Health, March 2023

How do we #EmbraceEquity here at Maple? We believe that true innovation and impact can only be achieved by bringing diverse perspectives to the table, which is why nearly 67% of Maple employees identify as female or non-binary.

Together, we can continue to build an equitable workplace where women thrive, and create a world where more women are encouraged to turn their professional aspirations into reality.

#InternationalWomensDay #WomensDay2023 #IWD2023 #IWD #womenleadership