Real Estate Listing Campaign
A single-listing marketing campaign for a Coldwell Banker property in Barrie, ON, built to generate buyer interest quickly and present both the home and the agent with a level of polish buyers don't expect from a typical MLS listing. Photography-led and consistent across every touchpoint, so the property reads as recognizably "the same campaign" whether a buyer sees it on Instagram, in their inbox, or at the door.
Context
Real Estate Marketing, Print Design, Social Media Design, and Motion
Role
Designer
Timeline
2026
Campaign ASsets
The system carried across print, social, email, and motion, meeting buyers at each stage of the journey from first awareness of the listing through to booking a showing.
Listing flyer: Letter-size print handout for open houses, built around the property's own photography with a single accent colour pulled from the home
Organic social set: Instagram and Facebook post templates carrying the campaign's key message and price/specs overlay, sized and legible down to Story size
Email letterhead: Branded template for buyer follow-up and neighbourhood outreach, extending the campaign look into Fleurette's direct communications
Instagram Stories video: Motion piece introducing the listing within the awareness stage of the buyer journey
