Quarterly Paid Ads for Maple

Taking inspiration from Oscar Health's style of ads, we wanted to show that we can be cheeky, when appropriate, in our own way.

The copy and visuals in these ads showcase the lighter side of Maple. The goal was to highlight our services while appearing real, witty, and relatable.

Context

Paid Media and Illustration

Role

Brand Designer

Timeline

2022

Collaborators

Copywriter & Sr. Illustrator

Preview of three Maple paid ad concepts with illustrated headlines about therapy, dermatology, and virtual doctor visits.

Project

Quarterly Paid Ads, April 2022

Concept Work

Concept-stage paid ad tiles for Maple's April 2022 campaign, featuring illustrated headlines such as "Don't let feeling unwell ruin the moment" and "Score high on math tests, not thermometers."

Concept-stage paid ad tiles for Maple's April 2022 campaign, featuring illustrated headlines such as "Tool old for mom to make appointments? See a doctor online."

Concept-stage paid ad tiles for Maple's April 2022 campaign, featuring illustrated headlines such as "Drained? We can help." and "Ready to bounce back? See a therapist within hours."

Concept-stage paid ad tiles for Maple's April 2022 campaign, featuring illustrated headlines such as "Drained? We can help. See a therapist within hours."

Concept-stage paid ad tiles for Maple's April 2022 campaign, featuring illustrated headlines such as "Don’t cancel that date" and "In-person meeting? See a dermatologist online today."

Concept-stage paid ad tiles for Maple's April 2022 campaign, featuring illustrated headlines such as "Online dermatology to the rescue. Get an appointment online today."

Final

Final concept paid ad mockups for Maple's April 2022 campaign, shown in mobile app and Instagram Story formats.

Final paid ad mockups for Maple's April 2022 campaign, shown in mobile app and Instagram Story formats.

Project

Quarterly Paid Ads, July 2022

Concept Work

Concept-stage paid ad tiles for Maple's July 2022 campaign, featuring illustrated headlines about therapy and mental health support, such as "Hit the road, moles?" and "Extra support for summer."

Final

Final paid ad mockups for Maple's July 2022 campaign, shown in mobile app and Instagram Story formats.

Paid ad concept tiles for Maple's dermatology service line, featuring illustrated headlines about virtual skin consultations, such as "Don't cancel that date" and "Acne treatment on the spot."