Illustration System for Maple

Illustrations are part of the core identity of Maple and they use them to differentiate themselves from their competitors. Illustrations are fun, cheeky, and whimsical.

Context

Brand Illustration Library

Role

Brand Designer / Illustrator

Timeline

2021–23

Whimsical illustration of an oversized ice cream cone made from pizza, meat, and other foods, in Maple's playful illustration style.
Whimsical illustration of an oversized ice cream cone made from pizza, meat, and other foods, in Maple's playful illustration style.
Concept Sketches
Concept sketches exploring fitness and wellness product illustrations, including vitamin bottles, gym equipment, and dumbbells.
Concept sketches exploring mental health and self-care themes, including a boxing workout and comfort-food illustrations.
Concept sketches for health-tracking app icons and interface illustrations.
Early character sketches exploring diverse poses and phone-holding gestures for Maple illustrations.
Early character sketches exploring diverse poses and phone-holding gestures for Maple illustrations.
Concept sketches of pregnancy and breastfeeding poses, exploring diverse body types and nursing positions.
Illustration System
Final spot-illustration sheet covering food icons.
Final spot-illustration sheet covering healthy food and mental health icons.
Final spot-illustration sheet covering women’s health and GP icons.