East Hamilton Radio

COVID-19 cut deeply into East Hamilton Radio's in-store traffic and sales. With foot traffic down and marketing budgets thin, the team needed a stronger, more cohesive online presence to bring customers back and reach new ones digitally.

Context

Brand Identity and Marketing

Role

Graphic Designer

Timeline

2021

Collaborators

Future Proof / Communitech Team

Mockups of East Hamilton Radio's digital promotional graphics, including a TV product feature and a Black Friday subwoofer sale ad.
Brand Foundation

Before any visual work began, the team grounded the rebrand in East Hamilton Radio's 89-year history as Hamilton's longest-standing Hi-Fi and electronics store. This section covers the heritage that shaped the brand and the mission and message that carried it forward.

Heritage & Story: The store's nearly nine-decade legacy of serving Greater Hamilton's audio and visual needs, and how that history informed the tone of the new brand.

Mission & Brand Message: The values and messaging framework built to carry that legacy into a modern, digital-first presence.

Archival photo of the original East Hamilton Radio storefront, overlaid with a quote about the store's 89-year history serving Greater Hamilton's audio and visual needs.
Text panel outlining East Hamilton Radio's brand vision, values, and personality traits guiding the rebrand.
Brand message panel describing East Hamilton Radio's traditional, friendly tone, paired with a photo of a vintage turntable.
Brand System & Applications

Identity System: A refreshed wordmark that respects the original brand's recognizability while improving legibility and flexibility across applications.

Guideline spread showing the East Hamilton Radio logo system — wordmark and icon lockup variations, selection rationale, and typography standards — alongside a sample speaker and accessories ad mockup.
Guideline spread showing East Hamilton Radio's primary, gate, and corporate colour palettes with supporting imagery direction, alongside a sample clearance sale ad mockup.

Social Media Marketing: Templated post structures and caption guidelines built for weekly product features and promotions, so the team could post consistently without starting from scratch each time.

Grid of Social Media Marketing guideline panels and templated sale ad mockups for East Hamilton Radio, covering seasonal and percentage-off promotions.
Grid of Social Media Marketing guideline panels and templated holiday gift guide and clearance ad mockups for East Hamilton Radio, including a panel on social platform strategy across Facebook, Instagram, LinkedIn, and YouTube.

Digital Flyer Guidelines: Layout and dimension standards for flyers across Flipp and Reebee, covering product counts, thumbnail sizing, and mobile-first layout rules.

Introductory panel explaining East Hamilton Radio's digital flyer platforms, Flipp and Reebee, with both platform logos.
Flipp digital flyer template shown in desktop view, laid out as a grid of East Hamilton Radio product tiles with pricing.
Reebee digital flyer template shown in mobile view, laid out as a grid of East Hamilton Radio product tiles with pricing.