Apricus Kombucha Company

Exploring alternative packaging that is sustainable and environmentally friendly. This packaging uses paper instead of plastic, aluminum alloy or glass.

​

The original shape and paper concept is by BrandImage. The shape was changed a bit with branding applied to the packaging.

Context

Concept Work: Brand Identity and Package Design

Role

Graphic Designer

Timeline

2019

Reference photos of the 36ᵗʰ paper bottle concept by BrandImage, shown in three colourways, used as inspiration for the packaging shape.
Inspiration
Reference photos showing how the paper bottle's cap lifts, separates, and secures, plus a multi-pack carrier concept.
Brand Identity & Packaging
Apricus logo lockup, wordmark, icon mark, and the Georgia typeface selection used in the brand identity.
Apricus kombucha packaging concepts for three flavours — Apricot & Pineapple, Grapefruit & Ginger, and Orange & Cranberry — shown in front and back views.